ASSESSMENT OF THE ATTRACTIVENESS OF INVESTMENT PROJECTS

  • A.P. Kushchik
  • A.K. Zhuravleva
Keywords: investment project, investment analysis, attractiveness, methods, idea, indicators

Abstract

The article actualizes the problem of defining the concept of “investment attractiveness of the project”, in connection with which a number of authors` approaches to this category is given. The article accumulates a set of existing methods for assessing the economic efficiency of projects in order to select tools for determining the concept of investment attractiveness. By comparing the existing groups of methods for assessing investment attractiveness, it is concluded that the most successful combination is their comprehensive application in the process of investment analysis. The article considers topical issues of application of methods for assessing the attractiveness of investment projects. It is noted that today the development of many enterprises depends on the effective organization of investment activities, as many of them are already participants in the investment process, and even more eager to join it. Attracting investment is an opportunity for companies to provide competitive advantages in both domestic and foreign markets. The article highlights the problem of defining the concept of “investment attractiveness of the project”, in connection with which a number of views of the authors on this category. The article accumulates a set of existing methods for assessing the economic efficiency of projects in order to select tools for determining the concept of investment attractiveness. By comparing the currently existing groups of methods for assessing investment attractiveness, it is concluded that the most successful combination is their comprehensive application in the process of investment analysis.

References

1. Gavrilenko N.I. Features of investment processes at the macro and micro levels. Announcer of Chernihiv State Technological University. Series: Economic Sciences, 2012. № 3(60). P. 254–258.
2. Doroshin D.V. Assessment of investment privacy of industrial enterprises. Economist’s Handbook, 2015. № 8(26). P. 122–128.
3. Direct investment (equity): by country in terms of economic activity; types of economic activity in terms of countries in the world in 2020. State Statistics Service of Ukraine. URL: http://www.ukrstat.gov.ua/ (Date of application: 25.04.2021).
4. Romanova T.V., Kucher Ya.V. Directions for improving the efficiency of investment activities of the enterprise. Efficient economics, 2014. № 11. URL: http://www.economy.nayka.com.ua/?op=1&z=3538 (Date of application: 25.04.2021).
5. Yakovlev A.I. Classification of methods of economic evaluation of innovative projects [Text]. Marketing innovation and innovation in marketing. Sumy : Tkachov O.O., 2016. P. 250–251.
6. Yankovets T.M., Prokofiev A.M. Evaluation of the effectiveness of innovative projects in modern business conditions. Global and national economic problems, 2015. № 5. P. 657–661.
7. Doing business-2020: who topped the rankings URL: https://www.epravda.com.ua/news/2019/10/24/652909/ (Date of application: 25.04.2021).
Published
2021-08-12
How to Cite
Kushchik, A., & Zhuravleva, A. (2021). ASSESSMENT OF THE ATTRACTIVENESS OF INVESTMENT PROJECTS. Financial Strategies of Innovative Economic Development , (2 (50), 99-102. https://doi.org/10.26661/2414-0287-2021-2-50-19