Financial Strategies of Innovative Economic Development http://journalsofznu.zp.ua/index.php/economics <p><a href="http://journalsofznu.zp.ua/index.php/economics"><img style="float: left; margin-right: 30px; margin-bottom: 20px;" src="/public/site/images/ojsjournalsofznuadmin/econ-cover.jpg" width="322" height="455"></a></p> <p><strong>ISSN (Print) <a href="https://portal.issn.org/resource/ISSN/2786-5150" target="_blank" rel="noopener">2786-5150</a></strong></p> <p><strong>ISSN (Online) <a href="https://portal.issn.org/resource/ISSN/2786-5169" target="_blank" rel="noopener">2786-5169</a></strong></p> <p>&nbsp;</p> uk-UA cherep.av.znu@gmail.com (Череп Алла Василівна) Tue, 01 Jul 2025 00:00:00 +0300 OJS 3.1.2.4 http://blogs.law.harvard.edu/tech/rss 60 THE IMPACT OF THE TAXATION SYSTEM ON THE FINANCIAL STABILITY OF ENTERPRISES IN THE CONTEXT OF DIGITALIZATION OF THE ECONOMY http://journalsofznu.zp.ua/index.php/economics/article/view/4649 <p>The variability of legislation, the instability of the economy, the growth of rates for certain types of taxes, the increase in the level of tax burden can lead to a decrease in the financial stability of enterprises in various fields of activity. It is determined that a decrease in the financial stability of enterprises can lead to a reduction in the volume of production and sales of products, a decrease in the amount of net income from the sale of products (goods, works, services), gross profit, financial result from operating activities, financial result before taxation and as a result of a reduction in the amount of tax deductions. The article studies changes in legislation relating to the work of enterprises operating on both the general and the simplified tax system. In particular, such changes in tax legislation relate to tax rates, tax conditions, provision of benefits, deadlines for paying taxes, filing tax returns, etc. The importance of taking into account changes in tax legislation in order to timely fulfill tax obligations, submit tax reports and tax returns, as well as avoid the accrual of fines, has been proven. The dynamics of payment of taxes of enterprises in the form of tax revenues to the state budget is analyzed, which confirmed the important role of taxes in the formation of the revenue component of the budget. Cases of violation of tax legislation, which are reflected in the indicators of the tax burden, are considered. The importance of conducting business inspections by the State Tax Service of Ukraine through the use of digital technologies, which is an important tool for preventing cases of tax evasion, has been established. The conditions of functioning of enterprises that significantly influenced the financial stability and the amount of taxes are considered. Directions of influence of taxes on financial stability of enterprises in conditions of digitalization are characterized. Recommendations for improving the taxation system and improving the financial stability of enterprises in the context of digitalization of the economy have been formed.</p> Yu.O. Ohrenych, N.O. Pronoza Copyright (c) http://journalsofznu.zp.ua/index.php/economics/article/view/4649 Tue, 01 Jul 2025 00:00:00 +0300 STRATEGIC APPROACHES TO THE DIGITAL TOOLS APPLICATION BY ENTERPRISES IN INDUSTRY 4.0 ENVIRONMENT http://journalsofznu.zp.ua/index.php/economics/article/view/4650 <p>Strategic approaches to the implementation of digital tools by enterprises in the context of Industry 4.0 are investigated in this paper. The authors substantiate the importance of digital transformation as a comprehensive process including intellectualization, automation, integration of artificial intelligence, the Internet of Things, Big Data, cloud technologies and digital platforms. The evolution of scientific approaches to the formation of digital strategy, its role in increasing the competitiveness of enterprises and adaptation to the dynamic digital environment are considered. The concept, essence, purpose, main objectives and main tools for implementing the digital strategy of enterprises are investigated. The main tools of digital transformation such as: digital marketing, digitalization of business processes, online presence, e-commerce, and busines- flexibility management are identified Particular attention is paid to the analysis of successful digitalization examples among Ukrainian companies, including PrJSC «Ternopil Dairy Plant», LLC «Agroprodservice », LLC «Nova Poshta» and LLC «Leoni Wiring Systems UA GmbH», which indicates the ability of Ukrainian enterprises to adapt to the challenges of the digital economy. The strategic application of digital tools is considered not only as a technological innovation, but as an integrated management concept that ensures increased efficiency of business processes, flexibility to changes in the external environment, and the formation of long-term competitive advantages. The model for implementing the digital strategy is proposed. This model includes five key stages: assessment of the digital readiness of the enterprise, strategic vision formation, development and implementation of digital solutions, their integration into operational activities, monitoring and adjustment of the strategy. It is emphasized in this paper that the formation and implementation of the digital strategy should be considered as systemic and interdisciplinary process that covers not only technological, but also economic, organizational, social, and personnel aspects of enterprise development in the digital era.</p> A.V. Kozlovskyi Copyright (c) http://journalsofznu.zp.ua/index.php/economics/article/view/4650 Tue, 01 Jul 2025 00:00:00 +0300 CONCEPTUAL MODEL FOR FORECASTING THE DYNAMICS OF ELECTRIC VEHICLE SALES VOLUMES ON THE GLOBAL MARKET http://journalsofznu.zp.ua/index.php/economics/article/view/4651 <p>The modern electric vehicle market is characterized by rapid development and significant fluctuations driven by technological, economic, and political factors. Forecasting sales dynamics is critically important for the strategic planning of manufacturers, investors, and government institutions. However, existing forecasting methods often lack accuracy due to data heterogeneity, insufficient consideration of market-specific features, and influencing factors. This paper proposes a conceptual model for forecasting electric vehicle sales dynamics in the global market. The model incorporates market clustering, time series analysis, and both causal and non-causal forecasting models. The model includes the following stages: data collection, clustering of markets based on dynamic characteristics, construction of causal (regression model using an MLP neural network) and non-causal (ARIMA, RNN, hybrid model) forecasting models, as well as evaluation of forecast quality and selection of the most relevant model. The scientific novelty of the research lies in a comprehensive approach that combines modern forecasting methods, enabling improved prediction outcomes in an emergent economy. The proposed model demonstrates potential due to its use of hybrid methods and the integration of neural networks alongside traditional statistical approaches. The research results may be valuable for manufacturers, investors, and government bodies in planning infrastructure projects, developing support policies, and assessing market trends. The model also opens up opportunities for further research in the field of forecasting dynamic markets.</p> S.G. Kurkula, N.K. Maksyshko Copyright (c) http://journalsofznu.zp.ua/index.php/economics/article/view/4651 Tue, 01 Jul 2025 00:00:00 +0300 MODELING THE IMPACT OF THE LEVEL OF TECHNOLOGICAL DEVELOPMENT ON INTERNATIONAL LOGISTICS PROCESSES IN UKRAINE USING FUZZY LOGIC http://journalsofznu.zp.ua/index.php/economics/article/view/4652 <p>The article is dedicated to the development of a fuzzy model for assessing the impact of technological development on the efficiency level of international logistics processes. Key factors influencing the efficiency level of international logistics processes are identified: automation level, information technologies, environmental technologies, and transport infrastructure development. The study formulates 60 fuzzy rules that define the relationships between technological variables and the efficiency of logistics processes. The membership functions of the variables are chosen according to their characteristics: trapezoidal, triangular, Gaussian, and sigmoid. The modeling results show that the efficiency level of international logistics processes is at an average level (6.3 out of 10), with automation and digitalization of logistics operations having the greatest impact on its improvement. In addition, it is established that environmental technologies and the development of transport infrastructure also play an important role in increasing logistics efficiency, but their impact is less pronounced compared to digital technologies. A high level of automation combined with environmental innovations will provide an optimal result, emphasizing the importance of not only technological but also environmental development in the field of international logistics. The proposed model can be used for strategic planning and improvement of international logistics processes in the context of digital transformation. Its application allows companies and government bodies to assess the current state of technological development and identify areas for further improvement of logistics activities. The research results can be useful for logistics operators seeking to optimize their processes, increase competitiveness, and reduce the environmental impact of transportation.</p> V.O. Los, О.І. Makarenko Copyright (c) http://journalsofznu.zp.ua/index.php/economics/article/view/4652 Tue, 01 Jul 2025 00:00:00 +0300 CONCEPTUAL MODEL OF ARTIFICIAL INTELLIGENCE APPLICATION IN VIDEO GAME DEVELOPMENT PROJECT MANAGEMENT http://journalsofznu.zp.ua/index.php/economics/article/view/4653 <p>The article focuses on developing a conceptual model for artificial intelligence application in video game development project management. It examines the complex relationships between game product creation stages and corresponding AI tools that optimize production processes. The research substantiates the relevance of this issue through growing competition in the video game market, dynamic technological changes, and continuously evolving user needs. The paper identifies and analyzes in detail three fundamental principles of artificial intelligence integration: automation of routine processes through automated testing and data analysis tools; strategic planning and resource management to forecast project needs and optimize task distribution; and improving user interaction through real-time feedback collection and analysis. The conceptual framework presented by the authors demonstrates the step-by-step integration of specific artificial intelligence tools, including ChatGPT, DALL-E, Unity ML Agents, IBM Watson, Nvidia DLSS, GameAnalytics and others, into development blocks – from idea generation and initial planning to testing, release, and user feedback analysis. Special attention is paid to mechanisms of testing process automation, resource planning optimization, market trend forecasting, and analysis of player behavioral patterns. The paper describes AI application at each stage of the production cycle, noting specific benefits that development teams receive through the implementation of these technologies. Research results confirm that systematic AI implementation contributes significantly to improving development efficiency, end product quality, risk reduction, and resource cost optimization. The developed conceptual model can serve as a theoretical foundation for creating methodological recommendations on AI integration into video game development project management processes, opening new opportunities for enhancing product competitiveness in this dynamic industry.</p> S.S. Cheverda, N.K. Maksyshko, O.I. Bashtannyk Copyright (c) http://journalsofznu.zp.ua/index.php/economics/article/view/4653 Tue, 01 Jul 2025 00:00:00 +0300 DIVERSIFICATION OF TRANSPORT AND LOGISTICS SUPPLY CHAINS OF OILSEEDS AND OIL AND FAT PRODUCTS UNDER SEAPORTS BLOCKADE CONDITIONS http://journalsofznu.zp.ua/index.php/economics/article/view/4654 <p>The article examines the problems and prospects of diversification of transport and logistics supply chains of oilseeds and oil and fat products in Ukraine under conditions of seaports blockade due to military aggression. The current state of production and export of oilseeds, the dynamics of changes in logistics routes and the economic consequences of cargo flow reorientation are analyzed. It is established that before the full-scale invasion, about 90% of exports of oil and fat products were carried out through seaports, which makes the industry vulnerable in the conditions of blocking traditional logistics routes. A detailed analysis of the effectiveness of four alternative logistics routes was conducted: western railway, south-western railway, Danube river and automobile. Comparative analysis showed that the most economically efficient is a combined route, which includes transportation by rail to the Danube ports of Ukraine and further by river transport to the port of Constanta with subsequent transshipment to sea vessels. However, all alternative routes are characterized by significantly higher costs (40-150% higher) compared to traditional sea exports through the Black Sea ports. Based on the analysis, key problems of diversification of logistics chains were identified, in particular: infrastructure constraints, insufficient capacity of border crossings, lack of specialized transport, high cost of transportation and low speed of delivery. To overcome these obstacles, a set of practical recommendations has been formed, including the development of multimodal transportation, investments in logistics infrastructure, creation of specialized logistics hubs, cooperation with European partners and digitalization of logistics processes. A model for calculating total logistics costs has been developed, which allows assessing the economic efficiency of different routes for different types of oil and fat products. The calculations showed that the implementation of the proposed measures will reduce the logistics costs for the export of sunflower oil by 15-20%, and delivery time - by 10-15%, which will increase the competitiveness of Ukrainian products in world markets. It is substantiated that effective diversification of transport and logistics chains should take into account not only economic but also strategic aspects related to Ukraine’s integration into European transport networks and ensuring sustainable development of the oil and fat industry in conditions of geopolitical instability.</p> S.S. Cheverda, O.S. Cheverda Copyright (c) http://journalsofznu.zp.ua/index.php/economics/article/view/4654 Tue, 01 Jul 2025 00:00:00 +0300 FIXED ASSETS IN AN ENTERPRISE: ACCOUNTING AND THEORETICAL ASPECT http://journalsofznu.zp.ua/index.php/economics/article/view/4655 <p>The study focuses on the accounting and theoretical aspects of fixed assets in enterprises, which are an important part of the assets, production potential and financial stability of economic entities. The relevance of this work is due to the growing requirements for transparency of financial reporting, the integration of international standards, the need to automate accounting processes in the context of globalization and digitalization of the economy. In the context of dynamic economic changes, the issue of effective accounting of fixed assets becomes critically important for ensuring long-term sustainability and competitiveness of enterprises. The main hypothesis of the study states that improving the classification, assessment and accounting of fixed assets will contribute to increasing the efficiency of their use, reducing costs, improving management decisions and adapting to changing business conditions. The research methodology includes the analysis of scientific sources, regulatory legal acts, accounting practices, as well as the application of systematization, comparison and generalization methods. The research revealed the need to update the classification of fixed assets, improve depreciation methods, adapt approaches to the valuation and revaluation of assets, as well as introduce unified standards for the use of digital technologies. This will contribute to the automation of accounting processes, ensure accuracy, transparency and compliance with modern requirements. The practical significance of the work lies in formulating recommendations for optimizing the accounting policy of enterprises, taking into account industry specifics, legislative requirements, and innovative approaches. Progressive depreciation methods, digitalization of inventory procedures, and harmonization of reporting with international standards are proposed, which allows increasing the competitiveness of enterprises in global markets. The scientific novelty of the study lies in the substantiation of new theoretical approaches to accounting for fixed assets, which take into account modern economic conditions and changes in regulatory and legal support in the context of digital transformation and harmonization of accounting processes. The results of the study can be used to improve accounting efficiency, transparency of reporting and adaptation of enterprises to modern challenges. Prospects for further research include improving accounting methods, analyzing the impact of fixed assets on the efficiency of the enterprise, assessing depreciation methods, studying the impact of external factors, environmental aspects of fixed assets management and introducing innovations in the use of fixed assets.</p> Yu.A. Horokhovets, N.G. Seysebayeva, V. P. Grin, E.D. Skrobina Copyright (c) http://journalsofznu.zp.ua/index.php/economics/article/view/4655 Tue, 01 Jul 2025 00:00:00 +0300 APPLICATION OF ARTIFICIAL INTELLIGENCE IN MANAGEMENT ACCOUNTING: KEY ASPECTS, PROSPECTS AND RISKS http://journalsofznu.zp.ua/index.php/economics/article/view/4656 <p>The article explores current issues regarding the application of artificial intelligence technologies in management accounting. Modern domestic business is characterized by changes associated with the processes of digital transformation. Management accounting, as a key tool for supporting management decisionmaking, acquires new opportunities through the introduction of digital innovative technologies. One of such technologies is artificial intelligence, which offers new opportunities for automation, analysis and forecasting. The use of artificial intelligence is one of the key tools that ensures the transformation of accounting processes, thereby increasing their efficiency, reliability and adaptability to changes in the market. The prerequisites and current directions for the application of artificial intelligence in management accounting were clarified, the possibilities of artificial intelligence technologies that can be used to increase the productivity of management accounting at the enterprise were identified, in particular: expert systems (planning, assessment, control, resource reporting and preparation of external reports); data analytics (identification of new models of relationships in large volumes of data); machine learning (analysis and identification of patterns in data and use of information obtained from this data to improve decisionmaking processes); neural networks (detection of fraud and unfair practices based on the analysis of a significant number of transactions). The impact of artificial intelligence technologies on the management accounting system was analyzed and its main advantages and prospects were systematized, which includes automation of accounting, increasing the efficiency of activities, conducting analysis, processing large amounts of information and making management decisions, at the same time, key risks that an enterprise may encounter are highlighted, in particular: significant financial costs; regulatory barriers and technical limitations; risks of loss of information confidentiality; the need for advanced training; personnel adaptation and ethical aspects of implementing innovative technologies; compliance risks. The prospects for the development of artificial intelligence technologies for the transformation of management accounting and the formation of competitive advantages and strategic business development are substantiated.</p> I.V. Pushkar, N.M. Proskurina, I.V. Yozhykova Copyright (c) http://journalsofznu.zp.ua/index.php/economics/article/view/4656 Tue, 01 Jul 2025 00:00:00 +0300 THE ROLE OF BIG DATA IN FORECASTING THE FINANCIAL RESULTS OF AN ENTERPRISE http://journalsofznu.zp.ua/index.php/economics/article/view/4657 <p>In today’s dynamic economic environment, enterprises face increasing challenges in terms of effective financial management, risk assessment and strategic decision-making. In the face of constant market changes, price fluctuations, global competition and unstable external factors, the ability of a business to quickly and accurately forecast its financial results plays a key role. Traditional financial analysis tools, which are based on historical reports and linear models, are increasingly proving insufficient to fully take into account all the variables that affect the financial stability of the enterprise. In this context, innovative approaches, in particular the use of Big Data processing technologies, come to the fore. Big Data is not only huge amounts of digital information, but also a new way of thinking in financial management. Thanks to modern information systems, enterprises can collect, process and analyze data from dozens of sources: transactional systems, CRM platforms, social networks, Internet resources, sensors, etc. All this allows you to detect hidden patterns, model future financial flows, quickly identify risks and predict the effectiveness of management decisions. It is analytics based on Big Data that provides a new quality of decision-making, more accurate, more adaptive and one that takes into account the multifactorial reality of modern business. The value of Big Data in financial forecasting also lies in the ability to provide up-to-date, relevant and personalized data for different divisions of the enterprise. This allows you to integrate financial analytics with production, marketing and logistics processes, forming a single information and analytical platform for management. The use of big data not only improves the accuracy of forecasts, but also optimizes budget planning, increases investment efficiency, allows you to minimize costs and avoid financial losses in the future.</p> N.G. Seisebaeva, N.M. Proskurina, Ya.V. Udodova, Y.R. Konyk Copyright (c) http://journalsofznu.zp.ua/index.php/economics/article/view/4657 Tue, 01 Jul 2025 00:00:00 +0300 REGULATORY AND ACCOUNTING ASPECTS OF THE ENTERPRISE TERMINATION PROCESS UNDER MODERN CONDITIONS http://journalsofznu.zp.ua/index.php/economics/article/view/4659 <p>In the current conditions of dynamic economic development, accompanied by frequent crises, changes in the legislative framework, and an unstable geopolitical situation, the issue of business termination is gaining particular importance. The growing number of companies forced to cease operations for financial, economic, political, or strategic reasons highlights the need for a clear, lawful, and transparent accounting process to support these procedures. The termination of a business is not only a legal fact but also a complex, multistage process that encompasses a wide range of accounting procedures: from asset inventory to the final closure of accounts and preparation of financial statements. Proper organization of accounting at this stage ensures not only compliance with legal requirements but also the protection of the rights of all interested parties: founders, creditors, employees, and tax authorities. This topic is especially relevant in the context of the transformation of the national accounting system in accordance with international standards, as well as the active implementation of digital technologies in accounting practices. Under these conditions, there arises a need to rethink traditional approaches to accounting at the final stage of a company’s operations, particularly considering automation and electronic document management. Thus, the study of accounting support in the process of business termination is not only of scientific importance but also has significant practical implications, contributing to enhanced transparency, efficiency, and accountability in the management of economic entities within a volatile market environment.</p> N.G. Seysebaeva, N.M. Proskurina, Yu.B. Skornyakova, D.V. Loboda Copyright (c) http://journalsofznu.zp.ua/index.php/economics/article/view/4659 Tue, 01 Jul 2025 00:00:00 +0300 THE ROLE OF DIGITAL TECHNOLOGIES IN IMPROVING THE EFFICIENCY OF CURRENT ASSETS MANAGEMENT OF THE POST-WAR ECONOMY http://journalsofznu.zp.ua/index.php/economics/article/view/4660 <p>The article examines the role of digital technologies in enhancing the efficiency of working capital management in industrial enterprises in the post-war economy. After the conflict ends and considering economic instability, there is a need to develop new management strategies that ensure the rapid recovery and sustainable development of enterprises. One such solution is the digitalization of financial management, particularly the automation of accounting processes and the use of modern technologies to optimize working capital management. Contemporary approaches to digitalizing financial management are analyzed, focusing on innovative technologies such as ERP systems, Big Data analytics, artificial intelligence (AI), blockchain, and automated inventory management platforms. The advantages of these technologies are discussed in detail, including the ability to reduce costs, increase the transparency of financial transactions, improve forecasting accuracy, and minimize financial risks. One key aspect is the role of automation in financial and accounting processes. ERP systems, which integrate all enterprise data into a single platform, enable the automation of inventory management, accounts receivable and payable, and contribute to efficient cash flow management. Additionally, the use of Big Data and predictive analytics allows for accurate demand forecasting, optimal inventory levels, and ensures financial stability. The implementation of blockchain technologies promotes transparency in financial transactions and minimizes the risks of fraud and unauthorized interference. Digital payment systems and smart contracts automate transactions with suppliers and significantly reduce the time spent on verifying financial operations. The article highlights the challenges and issues enterprises face when implementing digital solutions, particularly the need for significant financial investments, cybersecurity concerns, and the demand for qualified personnel. Practical recommendations are proposed for the implementation of digital solutions, including the integration of ERP systems, the use of Big Data analytics, the application of artificial intelligence, and machine learning for financial analysis, which reduce costs, improve working capital forecasts, and enhance the efficiency of management processes in industrial enterprises.</p> V.V. Somchenko, O.I. Borovikov Copyright (c) http://journalsofznu.zp.ua/index.php/economics/article/view/4660 Tue, 01 Jul 2025 00:00:00 +0300 DIGITAL TECHNOLOGIES IN THE ANALYSIS, ACCOUNTING, AND MANAGEMENT OF LABOR RESOURCES IN INDUSTRIAL ENTERPRISES http://journalsofznu.zp.ua/index.php/economics/article/view/4661 <p>The article examines the theoretical and practical aspects of developing a strategy for managing the human resource potential of industrial enterprises in the context of digital transformation. The role of human resource potential is identified as one of the key factors in ensuring enterprise competitiveness in modern economic conditions. Contemporary approaches to personnel management are analyzed, including the use of information technologies, big data analytics, artificial intelligence, automated HRM systems, and other digital tools. The advantages of implementing digital technologies in human resource management processes are characterized, such as improving recruitment efficiency, automating personnel management processes, enhancing communication among employees, and optimizing training and professional development processes. The impact of digitalization on the efficiency of human resource management, personnel adaptation to changes, workforce optimization, and increasing enterprise competitiveness is studied. Special attention is given to the methodological aspects of developing human resource management strategies, including assessing the level of digital maturity of enterprises, selecting technological solutions, and implementing innovative personnel management models. The main challenges and risks associated with the digital transformation of human resource management are identified, such as the need for additional investments in digital infrastructure, resistance to change among employees, cybersecurity issues, and the necessity of continuous staff training. Methods for minimizing these risks are proposed through the gradual implementation of digital solutions, the creation of flexible personnel management models that combine traditional and innovative approaches. The research results indicate the need to integrate digital technologies into the personnel management system of industrial enterprises to enhance productivity, reduce costs, and improve personnel adaptability. Strategic directions for human resource development are proposed, contributing to the formation of a stable and efficient workforce management system in the context of dynamic market changes.</p> V.V. Somchenko, P.M. Iegorov Copyright (c) http://journalsofznu.zp.ua/index.php/economics/article/view/4661 Tue, 01 Jul 2025 00:00:00 +0300 EUROPEAN PRACTICES OF DEVELOPMENT OF THE PRECIOUS METALS MARKET http://journalsofznu.zp.ua/index.php/economics/article/view/4662 <p>The article examines the development of the precious metals market in Europe since 2000, with particular emphasis on the impact of globalization, economic crises, innovation, and regulatory changes in the Union. Particular attention is paid to the importance of precious metals for the European economy, including their role as stable investment assets. The consequences of the 2008 financial crisis and the COVID-19 pandemic in 2020, which led to an increase in demand for gold and other precious metals that served as a means of preserving capital, are considered. The role of countries such as the United Kingdom, Switzerland, Germany, and France in the functioning of the global precious metals market is highlighted, in particular through key trading venues such as the London Metal Exchange. The contribution of the European Union to improving the regulatory framework aimed at ensuring transparency, ethics, and sustainability in the precious metals trade is highlighted. The impact of EU directives on business processes and the growth of quality standards is highlighted. Attention is also drawn to the prospects of the European precious metals market, including expanding international influence through technology exports, establishing partnerships with countries implementing «green» technologies, and innovative development. The article emphasizes the importance of legislative reforms and creating conditions for attracting investment, in particular to support technological startups and the development of environmentally sustainable mining methods. In conclusion, the article presents a comprehensive analysis of the current state of the precious metals market in Europe, its key challenges and achievements, emphasizing the importance of a comprehensive approach to the implementation of innovations and regulatory changes in the precious metals market to ensure sustainable economic growth and competitiveness in the global economy.</p> A.V. Cherep, D.M. Savenko, S.A. Faizullina, D.D. Fastovets Copyright (c) http://journalsofznu.zp.ua/index.php/economics/article/view/4662 Tue, 01 Jul 2025 00:00:00 +0300 INTERNATIONAL MARKETING IN THE CONTEXT OF VIRTUAL MOBILITY AS A CHALLENGE FOR UKRAINIAN COMPANIES http://journalsofznu.zp.ua/index.php/economics/article/view/4663 <p>The article carries out a comprehensive study of virtual mobility as a conceptual and practical basis for the implementation of international marketing of Ukrainian companies in the context of a full-scale war, digital transformation and destruction of the traditional economic infrastructure. It is determined that virtual mobility - as the ability of enterprises to carry out marketing, logistics and communication activities outside their geographical location through the use of digital technologies - has become a key factor in maintaining and scaling up business operations in a crisis. The article analyzes modern scientific approaches to revealing the essence of virtual mobility, digital marketing behavior and transnational communication in a globalized environment. It is substantiated that ensuring effective international marketing in the context of virtual mobility requires not only technical modernization, but also the adaptation of strategies to the cultural, behavioral and institutional contexts of target markets. On the basis of empirical data, statistical reports, industry research and cases of leading Ukrainian companies (in particular, Nova Poshta, Headway), the current practices of digital expansion to the EU and North American markets are characterized. The main challenges are highlighted: low level of fiber optic coverage, cultural heterogeneity of audiences, lack of trust in new players at the international level. The role of government initiatives (Diia. City) and external investments (IFC, EBRD) in supporting the digital environment is emphasized. Priority areas for further research are formulated, which include the development of effective models of virtual mobile marketing, indicators of the effectiveness of digital strategies and mechanisms of public-private cooperation in the field of Ukraine’s digital economy.</p> N.O. Duhiienko, A.A. Holubchenko Copyright (c) http://journalsofznu.zp.ua/index.php/economics/article/view/4663 Tue, 01 Jul 2025 00:00:00 +0300 PRINCIPLES OF SUSTAINABLE ECONOMIC DEVELOPMENT IN THE AGRICULTURAL LAND MARKET MANAGEMENT SYSTEM http://journalsofznu.zp.ua/index.php/economics/article/view/4664 <p>Research on the principles of sustainable economic development within the framework of agricultural land market management. The timeliness of the topic is determined, which is due to a set of modern issues, including the exacerbation of the ecological crisis, the instability of the agrarian sector, climate change, as well as the opening of the land market in Ukraine, which requires the formation of new effective regulatory mechanisms. It is substantiated that land resources are the basis of agricultural production, and their rational use is a core factor in ensuring food security, environmental preservation and sustainable economic growth. The authors propose their own definition of the land market. They have analyzed the evolution of the concept of sustainable development, in particular its interpretation in the works of Ukrainian and foreign scientists. Considerable attention is paid to the interdisciplinary approach, which involves the integration of economic, social and environmental factors into the system of land relations management and the basic principles of sustainable economic development in the system of land market management. Modern management tools are substantiated and generalized, including the implementation of digital technologies, such as geographic information systems (GIS), satellite monitoring, soil quality databases and other innovative solutions that make it possible to effectively control the condition of lands and predict the consequences of their use. International experience of sustainable land use in developed countries of the world is studied, specifically in Germany, France, Sweden, which have demonstrated a high level of effectiveness in the implementation of environmentally friendly practices in the agricultural sector. In Germany, digital cadastral systems, electronic document management and mechanisms of state support for ecological agriculture are extensively used. France has introduced the SAFER system (Sociétés d’aménagement foncier et d’établissement rural), which exercises control over the sale of agricultural land in order to prevent speculation and ensure its sustainable use. In Sweden, the increased focus is put to monitoring the condition of soils, restoration of degraded areas and integration of environmental standards into the land use planning system. These countries use a wide range of economic incentives: subsidies for farmers, tax remissions, grant programs for the implementation of innovative environmental technologies, and the development of the cooperative movement. Transparent land policy, an effective system of state supervision, public access to information on land resources, and active public participation in decision-making have become the guarantee to the stable functioning of the land market and ensuring environmental safety. Ways of adapting best practices to Ukrainian conditions are proposed based on the analysis of this experience with consideration to national characteristics, legal circumstances, the social structure of rural areas, and the current state of institutional support for land reform. Particularly, it is recommended to introduce electronic platforms for monitoring land transactions, improve mechanisms for state support for small and medium-sized farms, stimulate investments in soil restoration, expand access to cadastral information, and extend environmental education among the rural population. This approach will ensure a balanced combination of economic, social, and environmental purposes of sustainable development in the agricultural sector of Ukraine.</p> A.V. Cherep, O.A. Sapozhnykova Copyright (c) http://journalsofznu.zp.ua/index.php/economics/article/view/4664 Tue, 01 Jul 2025 00:00:00 +0300 GLOBAL EXPERIENCE OF USING CRYPTOCURRENCIES AS A FINANCIAL INSTRUMENT IN AGRICULTURE http://journalsofznu.zp.ua/index.php/economics/article/view/4665 <p>This article explores the integration of cryptocurrencies into the global agribusiness sector, positioning them as a new financial instrument. The study examines the main advantages of cryptocurrencies in agriculture, including the simplification of financial operations, reduction of transaction costs, increased transparency in supply chains, and access to alternative sources of financing. Based on the analysis of international cases, the research reviews key projects and platforms implementing blockchain solutions in the agricultural sector. Special attention is given to the challenges and risks associated with cryptocurrency adoption, such as regulatory restrictions, the volatility of digital assets, and the need for technological adaptation within agricultural operations. The study provides an assessment of the potential of cryptocurrencies in agricultural financial systems and offers recommendations for their effective implementation. The stages of cryptocurrency development and their adaptation within the agricultural sector are analyzed. The main areas of digital currency application in agriculture are identified, including financing of farming enterprises through crowdfunding platforms, conducting international settlements for agricultural products, crop insurance, and optimization of logistics chains. Particular attention is devoted to examining regulatory approaches to the implementation of cryptocurrencies in the agricultural sector and analyzing risks related to market volatility, cybersecurity threats, and legal uncertainty. The international experience of digital technology integration into the agricultural sector, along with the challenges and prospects for the integration of cryptocurrencies into agri-financial systems, is explored. The article emphasizes the importance of developing state policies that stimulate innovation in agriculture and ensure the financial stability of farming enterprises. It concludes that the use of cryptocurrencies in the agricultural sector holds significant potential for improving access to financing, enhancing transaction transparency, and increasing agricultural production efficiency.</p> M.A. Panchenko, T.I. Batrakova Copyright (c) http://journalsofznu.zp.ua/index.php/economics/article/view/4665 Tue, 01 Jul 2025 00:00:00 +0300 BANKING SYSTEMS OF UKRAINE AND POLAND: A COMPARATIVE ANALYSIS ON THE PATH TO THE EUROPEAN UNION http://journalsofznu.zp.ua/index.php/economics/article/view/4666 <p>To improve the solvency and liquidity of banks and to respond promptly to contemporary realities, there is a constant need to identify effective methods for regulating and supervising Ukraine’s banking system. Since the banking systems of Ukraine and Poland demonstrate both similar and somewhat different approaches to the development of financial institutions, Poland’s experience may be of interest to Ukrainian banking institutions. Each country independently forms its banking system, relying on its beliefs, historical experience, and economic and political development conditions. Comparing the banking systems of different countries allows for an understanding of strengths and weaknesses, identification of differences in regulatory approaches, definition of areas of responsibility for stakeholders, and evaluation of the effectiveness of such solutions (approaches). Despite differences in the functioning of central banks and regulatory mechanisms, both systems share common goals: supporting the stability of the banking sector and fostering economic development while considering heightened risks of political and military instability.</p> S.O. Kushnir, K.I. Kovalova Copyright (c) http://journalsofznu.zp.ua/index.php/economics/article/view/4666 Tue, 01 Jul 2025 00:00:00 +0300 PECULIARITIES OF LENDING TO AGRICULTURAL BUSINESS IN UKRAINE AND ABROAD http://journalsofznu.zp.ua/index.php/economics/article/view/4667 <p>In the current environment, agricultural enterprises are strategically important for Ukraine, as they ensure the country’s food security. The agricultural sector of Ukraine is one of the key sectors of the country’s economy, providing a significant portion of exports and employment. The level of development of the agricultural sector is directly proportional to the amount of money invested in its development. Currently, bank loans are one of the sources of meeting the credit needs of agricultural producers. They help to balance the need for capital with available own funds. However, agricultural enterprises in Ukraine face a number of challenges in obtaining loans, including high interest rates, lack of sufficient collateral, and an unstable legal and economic environment. Compared to developed countries, where the agricultural sector is actively supported through government programs, subsidies and concessional lending, Ukrainian farmers are often forced to rely on their own resources or look for alternative sources of financing. The introduction of new financial instruments such as crop receipts, leasing, and risk insurance is also important. To increase the availability of credit resources in Ukraine, it is necessary to improve the financial infrastructure, strengthen government support for the agricultural sector, and create favorable conditions for attracting investment. Comparison with international experience allows us to identify the most effective approaches to the development of the agricultural credit system.</p> S.O. Kushnir, E.S. Semibratova Copyright (c) http://journalsofznu.zp.ua/index.php/economics/article/view/4667 Tue, 01 Jul 2025 00:00:00 +0300 STATE OF THE BANKING SECTOR AND THE ROLE OF BANKING MANAGEMENT http://journalsofznu.zp.ua/index.php/economics/article/view/4668 <p>In modern conditions, banking management is one of the most dynamic areas of the economy. Technological changes, rising inflation, increased competition and stricter regulatory requirements have led to the development of more aggressive management strategies in banks, which increases the level of risks. As risk management becomes increasingly complex, this can lead to a deterioration in the asset structure and a decrease in the efficiency of operations, which potentially threatens crisis situations. Therefore, it becomes critically important for bank management to develop effective approaches to identifying and minimizing risks in order to ensure profitability, protect depositors’ funds and maintain the stability of the bank’s operations. Recently Ukraine’s banking sector has demonstrated extraordinary resilience, remaining a reliable support for the real economy. There has been no outflow of deposits from the banking system, and access to cash has been ensured even during winter power outages, highlighting the effectiveness of digital technologies and backup mechanisms. The high level of capital adequacy ratio (CAR) and significant liquidity buffers show that the banking system is ready to cope with current challenges. This level of stability is comparable to the experience of countries that have rebuilt their financial systems after crises, such as Finland after the Great Depression. In addition to important reforms implemented since 2014, comprehensive measures of the National Bank of Ukraine and a high level of digitalization played a key role in the stability of the banking sector.</p> S.M. Tkachenko Copyright (c) http://journalsofznu.zp.ua/index.php/economics/article/view/4668 Tue, 01 Jul 2025 00:00:00 +0300 SWAPS AND THEIR FEATURES OF TRADE IN THE EU http://journalsofznu.zp.ua/index.php/economics/article/view/4669 <p>The foreign exchange market size is expected to see strong growth in the next few years. It will grow to $1106.49 billion in 2029 at a compound annual growth rate (CAGR) of 7.2%. The growth in the forecast period can be attributed to political and geopolitical developments, commodity prices and resource exports, pandemic recovery and risk appetite, inflationary pressures, emerging market dynamics. Major trends in the forecast period include rise of retail forex trading, enhanced risk management strategies, global economic recovery impact, focus on ESG (environmental, social, governance), technological infrastructure investments. The surge in international transactions is significantly contributing to the growth of the foreign exchange market going forward. International transactions refer to transactions involving two or more related businesses in which at least one party is a non-resident. Increased global trade and international transactions increase the size and activity of the foreign exchange market. For instance, in August 2024, according to Convera Corporation, a US-based Web services corporation, the wholesale cross-border payments market is projected to grow by 54%, from $146 trillion in 2023 to $225 trillion by 2030. In contrast, non-wholesale (retail) payment flows are expected to rise by 45%, reaching $65 trillion. Therefore, a surge in international transactions will drive the foreign exchange market. The increasing terrorism threats is expected to propel the growth of the foreign exchange market going forward. Terrorism threats refer to the potential risks and dangers posed by individuals, groups, or organizations that engage in acts of terrorism. Terrorism events can lead to a rise in safe-haven demand for currencies, increased geopolitical and economic risks, monetary policy responses, international cooperation and information sharing, counter-terrorism financing initiatives, and flight to safe havens. For instance, in February 2024, according to the Institute for Economics and Peace, an Australia-based non-profit think tank, in 2023, deaths from terrorism in Israel reached an all-time high, with 1,210 people killed and 4,537 injured as a result of 20 terrorist attacks. Therefore, the increasing terrorism threats is driving the growth of the foreign exchange market.</p> I.О. Shcheblykina, N.V. Kairachka Copyright (c) http://journalsofznu.zp.ua/index.php/economics/article/view/4669 Tue, 01 Jul 2025 00:00:00 +0300 THE ROLE OF LOCAL GOVERNMENT BODIES IN ENSURING THE EFFECTIVENESS OF THE STATE PROGRAM FOR COMPENSATION OF COSTS FOR HUMANITARIAN DISTRIBUTION: LEGAL AND MANAGEMENT ANALYSIS http://journalsofznu.zp.ua/index.php/economics/article/view/4670 <p>The article is devoted to the study of the legal, institutional and management aspects of the participation of local governments in the implementation of the state budget program for compensation of costs for humanitarian demining of agricultural lands. In the conditions of post-war reconstruction of Ukraine, this Program is one of the key mechanisms for returning potentially explosively contaminated lands to economic circulation, especially in communities that have suffered the direct consequences of hostilities. The article substantiates the relevance of expanding the role of local governments in this process, given their proximity to the needs of the population, the availability of information on the structure of land use and the ability to perform local coordination functions. The author analyzes a number of management barriers, in particular the so-called “chess fragmentation” of fields, restrictions on access to the Program of individual landowners who are not registered in the state agrarian register, and the absence of a mechanism for representing their interests. The methodological basis of the study is the comparative legal, functional and systemic approaches, as well as an analysis of the practice of applying the Resolution of the Cabinet of Ministers of Ukraine No. 284 of March 12, 2024. As a result, two options for a normative solution to the identified problems were formulated: 1) authorization of local governments to submit applications for the inclusion of additional areas in the specifications of contracts with mine action operators; 2) ensuring the right to consolidated participation of individual landowners through the representation of local governments.</p> O.M. Botnarenko Copyright (c) http://journalsofznu.zp.ua/index.php/economics/article/view/4670 Tue, 01 Jul 2025 00:00:00 +0300 CLASSIFICATION OF SCIENTIFIC METHODS: A MODERN VIEW http://journalsofznu.zp.ua/index.php/economics/article/view/4671 <p>The article reveals modern approaches to the classification of scientific methods in the context of global transformations in science and technology. It is noted that the existing classifications need to be revised to take into account interdisciplinarity, digital research tools and the subjective factor in the cognitive process. The author emphasizes the need to integrate quantitative, qualitative and digital methods to create adaptive hybrid methodologies. Examples of the use of Big Data, machine learning and interdisciplinary approach in the activities of leading companies (Amazon, Netflix, Google) are analyzed. The expediency of updating the methodological foundations through the development of new classification models that meet the challenges of the XXI century is substantiated. Ways to solve the problem of inconsistency between traditional approaches to methodological practice and the modern scientific environment are proposed. It is emphasized that only through a meaningful rethinking of the methods of cognition can science meet the dynamics of modern society, maintain openness to new knowledge and remain an effective tool for understanding complex reality. The article also emphasizes the role of the researcher’s methodological culture as an important resource for adapting to the changing conditions of scientific activity and the effective use of interdisciplinary and digital potential.</p> I.M. Dashko Copyright (c) http://journalsofznu.zp.ua/index.php/economics/article/view/4671 Tue, 01 Jul 2025 00:00:00 +0300 MODERN CHALLENGES AND PROSPECTS FOR THE FORMATION OF A STRATEGY FOR WORKING WITH PERSONNEL IN THE CONTEXT OF DIGITALIZATION http://journalsofznu.zp.ua/index.php/economics/article/view/4672 <p>The article reveals the current challenges and prospects for forming a strategy for working with personnel in the context of digitalization. Attention is focused on the importance of adapting HR practices to the rapidly changing digital environment, which significantly affects approaches to HR management. The key factors that determine the success of the introduction of digital technologies in the field of human resources management are analyzed, in particular, the development of digital literacy skills among employees, the use of the latest HR tools to automate processes, as well as the integration of digital platforms for effective communication and teamwork. The potential of digital solutions to improve recruiting, training, performance evaluation, and maintaining a healthy climate in the organization is identified. The risks arising from insufficient preparation of employees for digital changes and the need to constantly monitor the results of technology implementation to ensure their effectiveness are revealed. Based on the analysis, recommendations are made for organizations seeking to optimize their HR strategy in the context of digitalization.</p> I.M. Dashko, H.V. Nikonchuk Copyright (c) http://journalsofznu.zp.ua/index.php/economics/article/view/4672 Tue, 01 Jul 2025 00:00:00 +0300 ASSESSMENT OF THE POTENTIAL OF PUBLIC-PRIVATE PARTNERSHIP IN UKRAINE http://journalsofznu.zp.ua/index.php/economics/article/view/4673 <p>The article is devoted to analyzing public-private partnership (PPP) in Ukraine, which is an important tool for attracting investments and modernizing infrastructure, which requires urgent updating. In the context of economic challenges and limited budget resources, cooperation between the state and the private sector opens new opportunities for effective management of public services. The introduction of PPP reduces the financial burden on the state budget and provides access to the latest technologies and management practices. Emphasizes the importance of transparency in the field of PPP and the need to increase professional training. It also considers successful examples of project implementation in different sectors of the economy, such as health care, energy, and infrastructure. The historical development of publicprivate partnerships in the country has been investigated and legal achievements and current problems are covered. However, despite the positive results, there are also challenges such as legal ambiguity, corruption, and insufficient financial resources from the state that impede the successful implementation of PPP projects. Emphasis on these challenges can help you create the basis for understanding the need for comprehensive reforms. This article discusses the main aspects of public-private partnership in Ukraine, its advantages and disadvantages, as well as development prospects in the context of modern economic realities. Some examples testify to the potential of public-private partnerships in Ukraine to solve socio-economic problems and improve the quality of life of the population through effective cooperation between the state and the private sector. The article mentions several projects related to the Public Private Partnership (PPP) in Ukraine in different sectors. One of the prominent examples is the project of reconTstruction of the M-05 Kiev-Odesa road. This project has encountered significant problems, including corruption scandals in trading processes and funding delays, which led to an increase in costs and a decrease in the quality of the final product. Another important area that has been emphasized is the healthcare partnership, where cooperation with private hospitals has shown the potential to improve the quality of patient care. These partnerships are recognized for their ability to provide quality services, despite the still unused potential of private companies in this sector. In addition, projects covering renewable energy, in particular in the solar and wind energy sectors, are noted as significant steps towards improving energy security in Ukraine. Attracting private investors plays a crucial role in accelerating new technologies and reducing costs. Moreover, the modernization of water supply infrastructure in Lviv is referred to as another project planned for 2018, but faced delays, mainly due to insufficient financial guarantees from the state, preventing private investors from making capital without clear indicators. In general, these examples illustrate the diverse nature of PPP projects in Ukraine, demonstrating both the potential advantages and the different problems they face.</p> B.M. Andrushkiv, O.H. Cherep, L.H. Oleynikova, A.Yu. Moroz Copyright (c) http://journalsofznu.zp.ua/index.php/economics/article/view/4673 Tue, 01 Jul 2025 00:00:00 +0300 STRUCTURE AND MAIN COMPONENTS OF THE SYSTEM OF FINANCIAL AND ECONOMIC SECURITY OF INDUSTRIAL ENTERPRISES http://journalsofznu.zp.ua/index.php/economics/article/view/4674 <p>The importance of the concept of “financial and economic security” for industrial enterprises is analyzed. A number of unresolved problems of many Ukrainian industrial enterprises that have adapted to new conditions and are implementing innovative financial and security solutions are highlighted. The author characterizes Ukrainian and world scientists who have made a significant contribution to the development of theoretical and practical aspects of financial and economic security of enterprises. A number of elements are identified and characterized, each of which plays an important role in maintaining the financial stability and competitiveness of an industrial enterprise. The main problems in the field of financial and economic security of enterprises are substantiated. The main factors that determined the state of the industrial sector are identified, in particular: the impact of hostilities, economic instability and the need to adapt to wartime conditions. It is characterized that the period of 2022-2024 was a test for industrial enterprises of Ukraine, but at the same time stimulated them to introduce new approaches to ensuring financial and economic security and adaptation to difficult conditions. The author makes assumptions about the industrial sector of Ukraine in 2025, which will continue to adapt to new realities. The European countries that demonstrate a high level of digitalization and integration of financial technologies (FinTech) in ensuring economic security are analyzed. The main trends in European countries are characterized. The main problems of financial and economic security of enterprises are identified and characterized. Suggestions for improving the system of financial and economic security of industrial enterprises in Ukraine are provided. Conclusions on ensuring the stable development of industrial enterprises and increasing their competitiveness are provided.</p> S.M. Stefanyk Copyright (c) http://journalsofznu.zp.ua/index.php/economics/article/view/4674 Tue, 01 Jul 2025 00:00:00 +0300