RESEARCH OF MOTIVATIONAL PURPOSES, ATTITUDES AND SOCIAL EXPECTATIONS OF UNIVERSITY ENTRANCE-STUDENTS IN THE SYSTEM OF COMMUNICATIONAL MANAGEMENT

  • L.V. Spitsyna Zaporizhzhya National University
Keywords: motivational attitudes, social expectations, professional self-determination, communicational management

Abstract

The article is devoted to research of motivational attitudes and social expectations of university entrance-students in the system of higher educational establishment and speciality at the market of educational services. The exposure of conformities with a law of factors’ of choice of speciality and of higher educational establishment enables to optimize and attain greater efficiency of marketing activity of higher educational establishment through elaboration of communicational management.

References

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Published
2007-05-14
How to Cite
Spitsyna, L. (2007). RESEARCH OF MOTIVATIONAL PURPOSES, ATTITUDES AND SOCIAL EXPECTATIONS OF UNIVERSITY ENTRANCE-STUDENTS IN THE SYSTEM OF COMMUNICATIONAL MANAGEMENT. Pedagogical Sciences: Theory and Practice , (2), 198-202. Retrieved from http://journalsofznu.zp.ua/index.php/pedagogics/article/view/1851