FOLK CULTURE OF UKRAINE AS AN IMPORTANT COMPONENT OF PROFESSIONAL TRAINING OF MEDIA DESIGN SPECIALISTS
The purpose of the article is to substantiate the importance of using folk cultural heritage and folk traditions in the training of media designers and education of creative youth in the spirit of patriotism. The article is devoted to the issue of professional training of media designers in the context of studying the cultural heritage of the Ukrainian people, the use of folk cultural heritage for implementation in modern design projects. The article considers the influence of folk culture on the formation of creative personality in contemporary art and during the training of creative professions. The state of development of the cultural component of the modern educational process and measures to improve the professional and spiritual level of designers are analyzed. There is a lack of knowledge of their own culture among creative youth before the process of professional training due to lack of information about their own culture and folk traditions, neglect of the importance of this component, or when this information is untrue or distorted. The revival of interest in the culture of their own people encourages designers to use creative, cultural heritage in their own projects. It was found that there is a creative interest in the folk culture of Ukraine among young contemporary artists, which proves the importance of creative connection between generations. Spirituality is a decisive factor in the cultural environment, contributes to the creation of a media space that meets high moral principles and the formation of healthy artistic taste. The result of the study of the process of professional training is the relevance of combining the professional component of media design specialists with knowledge of folk culture and cultural heritage of the Ukrainian people during the educational process. The use of modern opportunities is aimed at deepening the knowledge of their own culture, increasing the requirements for creative tasks in the context of responsibility for moral principles based on the study of the cultural heritage of the Ukrainian people. It is proved that the understanding of folk art, the use of cultural heritage, the use of folk heritage provides high creative achievements during professional training and a responsible attitude to design projects.
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