DIGITAL TRANSFORMATION OF THE LOGISTICS OPERATIONS OF THE TRADE ENTERPRIZE “METIZNYK”
In the article possibilities of digital transformation of logistics systems for trading activities are obtained. It is noted that each digital technology opens up additional opportunities for participants of the logistics system, as well as creates certain threats. Attention is drawn to the construction of a critical digital infrastructure and the development of a common procedure for protecting shared digital platforms. The digital transformation of the transport and logistics sphere is one of the elements of the formation of the digital economy. The scientific and technical achievements are designed to solve various problems facing the modern economy, which is reflected in the global spread of digital technologies. The process of introducing of the digital technologies into the activities of organizations of the transport sector not only enhances their competitiveness, but also leads to the digitization of the country's economy as a whole. The logistics sphere is interconnected with various sectors of the economy and due to the provision of quality logistics services, it becomes possible to ensure the effective functioning of the entire economic system of the country.
The key business processes of trade enterprise ”Metiznyk” are described, namely the process of sale and delivery of goods to end consumers. The main digital transformations of logistics operations are considered and the volumes of sales of goods and services through websites are analyzed.
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