EUROPEAN EXPERIENCE OF SUPPORTING YOUTH BUSINESS INITIATIVES IN SOCIAL ECONOMY
The article is devoted to the study of youth business initiatives in the social economy by supporting the development of social entrepreneurship. Based on a comparative analysis with traditional forms of management and the authors identified features of social entrepreneurship, including: monitoring and ranking of social problems that need to be addressed; focus on solving a certain social problem based on the use of the most effective business practices; the presence of an innovative component, ie the production of goods or services that have not previously existed in the market and that create added value; distribution of income for investing the received net income in the implementation of the social task defined at the initial stage of establishment of the enterprise. Based on the study of European experience, the areas of social enterprises that are the basis for youth employment are identified, namely: integration into the work environment, which involves the adaptation of people with disabilities to working conditions, providing their education, training; private social services – health care, livelihoods, medical services, education services, assistance to vulnerable groups, the elderly, people who have lost their ability to work; discrete development, ie the development of local environments, especially backward areas – stagnation and development of social enterprises in remote areas, especially in rural areas, the restoration of social infrastructure in remote industrial areas; other areas and spheres – processing, protection and maintenance of environmental balance, cultural development and preservation of cultural heritage, art, science, innovative development, respect for consumer rights. It is substantiated that the modern world trend is to form and support the functioning of an inclusive team by attracting people who may differ in experience, gender, age, nationality, lifestyle, cultural characteristics, temperament, attitude to work, results and more.
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