ANALYSIS AND CLASSIFICATION OF THE MARKETING 4.0 SYSTEM

Keywords: Marketing 4.0, digital marketing, Big Data, digital technologies, SEO, Internet Marketing

Abstract

In this paper analyzes the systems Marketing 4.0 as the main source of information for the development strategy of an enterprise or firm. The paper also offers a classification of Marketing 4.0 systems based on the use of Internet technologies. The application of Internet technologies in Marketing 4.0 is considered. A classification of the Marketing 4.0 systems is proposed based on the analysis of digital marketing strategies.

References

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Published
2021-03-25
How to Cite
Ivanov, M. (2021). ANALYSIS AND CLASSIFICATION OF THE MARKETING 4.0 SYSTEM. Bulletin of Zaporizhzhia National University. Economic Sciences, (1 (49), 118-122. https://doi.org/10.26661/2414-0287-2021-1-49-22
Section
Labour economics, personnel management and marketing